Business Etiquette For Dummies, 2nd Edition

By Adrienne Fontaine, Publicist, John Wiley & Son’s, Inc.  – 04/30/2008 – 12:00am


FOR IMMEDIATE RELEASE

BUSINESS ETIQUETTE FOR DUMMIES,® 2nd Edition — From phone and e-mail etiquette, to greeting rituals and meeting styles, learn the proper way to handle any business situation!

April 30, 2008 (Hoboken, NJ) – With globalization and the many advances in technology, the world of business etiquette has changed. Professionals must be conscious of cultural differences, knowledgeable of e-etiquette, and adept at handling any situation in the workplace. Written for those new to the working world and workplace veterans, the second edition of Business Etiquette For Dummies (Wiley, April 2008, $21.99), by etiquette expert Sue Fox, offers step-by-step tips on everything from handing out a business card to entertaining a colleague or client at a business lunch or dinner.

Wireless devices such as laptops, Blackberrys, iPods, and high tech cell phones have consumed the country, causing interruption in the workplace and in public places. Fox touches on how to properly deal with these interruptions—whether from a colleague, manager, support staff, or even a stranger. She provides tips, advice, and examples on how to minimize the difficulties presented by e-mail, and maximize the opportunities to craft clear and effective communication in the workplace.

As Fox states in the book’s introduction, “The need for etiquette has not disappeared just because we live and do business differently from the way we did years ago. In fact, knowing how to treat other people well is more important now than ever. In the past 40 years, fundamental changes have occurred in the makeup of the workforce and the way people do business, and some of the rules have changed forever.”

Business Etiquette For Dummies, 2nd Edition shows readers how to tactfully overcome these new changes and challenges. The book covers how to:

•    Contribute positively to the office environment and build good relations with people on all rungs of the corporate ladder.
•    Meet and greet others, using the appropriate introductions, titles, and a firm handshake (both here and abroad)

•    Speak and listen considerately on the phone (including voice mail, call waiting, caller ID, speaker phones, and cell phones)
•    Behave in the boardroom and beyond, with advice on seating arrangements, chairing a meeting, and surviving trade shows and conferences.
•    Entertain clients—from table settings and wine choices to buffet lines and company retreats.
•    Dealing with office conflicts, stress, ethical dilemmas, and office romance and sexual harassment.

Part V, “Doing Business on a Global Scale” may provide the most relevant advice for the current working world. Fox says, “As communication and business travel increase…you have to know how to get along in Minneapolis and in Mumbai.” In this part, readers will get pointers on traveling with colleagues, surviving air travel, packing and communicating, as well as vital information on international etiquette by region.

Like all For Dummies® books, Business Etiquette For Dummies, 2nd Edition, concludes with the “Part of Tens,” which features ten “college-to-career” etiquette tips and ten tips for impressive job interviews. The handy, tear-out “Cheat Sheet” includes advice on shaking hands, giving business gifts, and traveling abroad for business.

About the Authors:
Sue Fox is the founder and president of The Etiquette Survival Group, which provides etiquette products, educational material, group training, and private consultations to business professionals, celebrities, corporations, and educational institutions. She is also the author of Etiquette For Dummies, 2nd Edition, and a professional member of the International Association of Protocol Consultants (IAPC) in Washington, D.C.

Business Etiquette For Dummies,® 2nd Edition
By Sue Fox
ISBN: 978-0-470-14709-2 / $21.99 U.S. / April 2008
For more plain-English information on business and business etiquette, check out:
Doing Business in China For Dummies  978-0-470-04929-7
Doing Business in India For Dummies  978-0-470-12769-8
Etiquette For Dummies, 2nd Edition  978-0-470-10672-3

To see all the For Dummies titles, visit www.dummies.com !

About For Dummies®
With near universal name recognition, more than 150 million books in print, and over 1,000 topics, For Dummies is the world’s bestselling reference series.  With loyal customers around the globe, For Dummies enriches people’s lives by making knowledge accessible in a fun and easy way. Described by the N.Y. Times as “more than a publishing phenomenon, but a sign of the times,” For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The Dummies brand franchise has expanded with an extensive licensed product line, including DVDs, software, consumer electronics, cooking, cleaning and automotive products, craft and hobby kits, games and more. For information, visit Dummies.com.  For Dummies is a branded imprint of Wiley.